If it is damage caused by the dealer, Ford will not cover it even if it is reported when you pick it up. You will have to get the dealer to cover it, though you might be able to get Ford to lean on them a bit. My dealer put a ding in the bumper I noticed when the sun finally came out and I was able to wash the car (had touch up paint so I know it wasn't me, and it was a really bad touch up job), as well as paint scraped off the pinch welds from being lifted in the middle and slight deformity from same lifting. Ford said go talk to the dealer. Just FYI. Though when I called Ford customer service (same call about those things) I also told them about the black pits in the fender and they immediately told me it would be covered and set up an appointment at a local dealer for me. This was a couple weeks after I bought it, as it was raining and nasty for a couple weeks. I told Ford CS when I bought the car and they didn't care, as long as it was something that happened before it got to the dealer.
Now how they determine if it happened on the way to the dealer or on the lot, I don't know. I'm guessing defects vs. damage.
Now how they determine if it happened on the way to the dealer or on the lot, I don't know. I'm guessing defects vs. damage.