I think the Boss is nothing more then a marketing tool for Ford, after all in the big picture how much are they going to make off of selling actual Boss 302 cars? The are looking more to keep the Mustang line fresh with projects like this so anything we get is a really nice extra, track day, trackey and the package. For a 41-47K car it is above and beyond in my book, this extra stuff does nothing to help the Mustang line sell. I think they know that those that will buy a Boss are the real Mustang and Ford enthusiasts and we will do the work of being at the show and track. Then maybe on Monday someone will buy a Mustang at the dealer even if it is not a Boss.