Bill Pemberton
0ld Ford Automotive Racing Terror
I was the Viper/SRT Sales Mgr from 1999 till 2017 and I have worked under the aegis of Performance Sales Mgr or whatever for endless years and I often find it amazing how folks who own one brand of machine fear what is happening across the street. The Challenger has had an endless life and we ( Woodhouse ) were even part of that with some ideas and Hurst Collaborations, but the Mustang has been rocking with the same kind of build flexibility . We have had a plethora of Challenger model builds and the car is still continuing with more and I am honestly thrilled to see it happen, but to discount the Mustang seems a bit humorous to me. I love both cars, I have the pleasure of knowing Engineers on both platforms ( and companies) and I not only admire all of them, I am astounded by their passion and endless hours they put in because they really are Sick Motorheads in the end run. Plus, I have to admit to being privy to some inside machinations and absolutely have loved to sell both brands!
But, let's stop for a second and keep in mind , the Challenger is a unique situation where a vehicle that was originally scheduled to die around 2014-2016 is still around since 2008 -- with not much visual or basic chassis change. Yet the brilliant guys ( and they are that to keep this machine pertinent after 12 years ) in Marketing and Executive Positions keep challenging Engineering and the results aren't just visual remakes, Hellcats, Demons, a Red Eye, and likely a lightened model ( say ACR version ) next. But ..............
In that time frame Ford has gone from S197s , to S550s , to derivations with the 7500 rpm mean Boss motor and handling to blow off an M3. The Shelby GT 500 was there , a badass cruiser not too far from a Hellcat and to many that was partly where the thought process ( for the mean Kitty ) came from. We had the Bullet , 50th Anniversary, the LS version of the Boss 302, and on and on to an 8250 rpm ( say what !!) flat plane crank ( huh) with the GT 350. Blur Oval Boys did an R version , popped up with some Carbon rims, did we forget to mention the fully independent rear end earlier in the S550 radical move to the future? First to do line lock, and a crazy idea of a factory computer upgrade mod ( track key on the Boss ), killer 10 speed. Then there is a PP1 ( renamed GT Performance Pack in later years ) and a PP2 ( don't they count) , with a more entry level, lower cost track machine with serious stuff -- I remember ordering a few stripped PP1 Stangs with Recaro and not much else for under 40K, a few years back. Now we have a new 7 Speed DCT in the GT 500 , more upgrades , a car that will annihilate virtually all of it's contemporaries on a road course, and it is helping FCA consider an ACR Challenger. I love FCA, I love Ford, heck I even like GM, as all this crazy competition is keeping things going , but the GT 500 is barely on the street and we have a few bemoaning the Mach 1 and it is not remotely on the ground. Have we all become so jaded we expect a full blown rocket every year that we are not satisfied with another cool missile? Everything can not come out at once and I want to thank Ford for extending the GT 350 ( from it's original timeline) , and making killer improvements in 2019 and 2020.
Please FCA Engineers, Ford Engineers, and GM Engineers , along with your Marketing Gurus and Execs, keep up your passion and don't listen to the nay sayers, because if you did the Hellcat or Demon would never have surfaced and that might have meant no new GT 500 --- who knows.
Loving the 3 Decades of Muscle and hoping for the 4th!!!
But, let's stop for a second and keep in mind , the Challenger is a unique situation where a vehicle that was originally scheduled to die around 2014-2016 is still around since 2008 -- with not much visual or basic chassis change. Yet the brilliant guys ( and they are that to keep this machine pertinent after 12 years ) in Marketing and Executive Positions keep challenging Engineering and the results aren't just visual remakes, Hellcats, Demons, a Red Eye, and likely a lightened model ( say ACR version ) next. But ..............
In that time frame Ford has gone from S197s , to S550s , to derivations with the 7500 rpm mean Boss motor and handling to blow off an M3. The Shelby GT 500 was there , a badass cruiser not too far from a Hellcat and to many that was partly where the thought process ( for the mean Kitty ) came from. We had the Bullet , 50th Anniversary, the LS version of the Boss 302, and on and on to an 8250 rpm ( say what !!) flat plane crank ( huh) with the GT 350. Blur Oval Boys did an R version , popped up with some Carbon rims, did we forget to mention the fully independent rear end earlier in the S550 radical move to the future? First to do line lock, and a crazy idea of a factory computer upgrade mod ( track key on the Boss ), killer 10 speed. Then there is a PP1 ( renamed GT Performance Pack in later years ) and a PP2 ( don't they count) , with a more entry level, lower cost track machine with serious stuff -- I remember ordering a few stripped PP1 Stangs with Recaro and not much else for under 40K, a few years back. Now we have a new 7 Speed DCT in the GT 500 , more upgrades , a car that will annihilate virtually all of it's contemporaries on a road course, and it is helping FCA consider an ACR Challenger. I love FCA, I love Ford, heck I even like GM, as all this crazy competition is keeping things going , but the GT 500 is barely on the street and we have a few bemoaning the Mach 1 and it is not remotely on the ground. Have we all become so jaded we expect a full blown rocket every year that we are not satisfied with another cool missile? Everything can not come out at once and I want to thank Ford for extending the GT 350 ( from it's original timeline) , and making killer improvements in 2019 and 2020.
Please FCA Engineers, Ford Engineers, and GM Engineers , along with your Marketing Gurus and Execs, keep up your passion and don't listen to the nay sayers, because if you did the Hellcat or Demon would never have surfaced and that might have meant no new GT 500 --- who knows.
Loving the 3 Decades of Muscle and hoping for the 4th!!!
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