Absolutely agree with @Fat Boss on this...sadly, on many levels. They lost my dad as a continuous Ford/Lincoln owner since '78. Probably not going to lose me as an owner, but haven't held any (F) shares since early '15 even after decades of ownership. I've had little interest since in buying any back since. They did get my Chevy-loving older brother on board with a Focus EV...his first Ford ever. Lease terms were right for him and he needed an HOV permit for his L.A. commute. He retires soon, so he won't be needing it after that. Any suggestions on what Ford should change to retain long-term customers? I'm sure many have gripes, but constructive criticism would be interesting.