Re: focus rs coming
'aspirational' as in Halo car for the brand / sub-brand. kids can aspire to own the car (not own it)...like we had posters of cars we'd never be able to own on our walls.
agreed on the automatic / vs stick comment...I think Ford is lagging behind more than is good for it in the tranny area. (but, hey, at least they seemed to have awoken in the arena of brakes)
don't agree, at all, that people will cross-shop this with challengers and 370z's...and, to a large extent, many buyers of the RS won't cross-shop it with anything...many will simply be brand loyalists who want the newest / best Ford has to offer.
'aspirational' as in Halo car for the brand / sub-brand. kids can aspire to own the car (not own it)...like we had posters of cars we'd never be able to own on our walls.
agreed on the automatic / vs stick comment...I think Ford is lagging behind more than is good for it in the tranny area. (but, hey, at least they seemed to have awoken in the arena of brakes)
don't agree, at all, that people will cross-shop this with challengers and 370z's...and, to a large extent, many buyers of the RS won't cross-shop it with anything...many will simply be brand loyalists who want the newest / best Ford has to offer.