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WSJ Ford Mustang Article 4-15-12

There's an article in today's Wall Street Journal that talks about the new Mustang and it's target market for the new model in 2014 1/2. Is the current version the last of the Muscle Cars? A quote from the article:

"The Mustang, the Pony car that launched affordable and compact sports cars, today strongly hews to the look of the 1964 original. But Ford is working on radical makeover of its signature youth-market car, people familiar with Ford's plans said. The next generation would retain the shark-nosed grille and round headlights, but would look more like the new Ford Fusion than the current Mustang, these people said.

The change is part of a bid to make the Mustang appeal to Generation Y, the roughly 80 million people who were born between 1980 and 1999. This demographic group is entering its peak car-buying years. Cars that their parents drive—and hark back to the days of Woodstock, 20 years before they were born—don't really interest them.

"You cannot sustain sales without looking for new buyers. True, you are going to lose sales, but you need to refresh the population of buyers," said Alexander Edwards, an analyst with Strategic Vision, a California research firm that helps auto companies understand why customers choose the vehicles they buy."

For those that have access:

http://professional.wsj.com/article/SB10001424052702303815404577335980934741136.html?mod=WSJPRO_hpp_MIDDLE_Video_Top
 
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That has been my opinion for some time. There will likely be transitional hooks to the 60's and 70's cars kept alive for the duration, but they will have less and less direct relevance as the models evolve. I do think it is safe to say that the '12s and '13s are the last of the direct decendents of the "historical" Mustang. Smaller, lighter and with less displacement but probably not much less horsepower and still retaining blow-away performance.
 
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5 DOT 0 said:
Here's a link to the Evos. It's a pretty slick looking car but loses the classic Mustang lines.

http://www.caranddriver.com/photos-11q3/417043/ford-evos-concept-photo-417167

ford-evos-concept-photo-417167-s-520x318.jpg
Yep
 
Let's see what happens as time gets closer to making the transition. Remember what happened when Ford wanted to turn the Mustang into the Probe? It did not go over too well.
 
As we review all the various generations of the Mustang one can project an everchanging style or design. How each generation looks at it tends to be always different than owners of the current or previous designs. Current and previous owners tend to like most the vehicle (s) they have. That bias is fine. Some of us own multible generations, some cannot collect enough. Ford must do what they have to do. Let us hope they are successful.
 

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