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I posted this up and then had a chance to see this car in person. I think kona will be a good option for those that want a more subdued look as it is a very nice color. It does not have the visual impact of the competition orange which I'm sure some will appreciate. I can see some of these with a stripe/hood delete and black vinyl wrap on the roof looking real good for those that just want the performance but don't want to shout BOSS 302 to the world.
Ford's explanation hasn't been totally clear. I think that one of the two keys supplied with the car will have the red insert. Post purchase you will go to the dealer and have the flash installed which will be accessed via the red key you already have.