The Ford Maverick will soon be a Compact Pickup Truck

[Ludachris]

Once again their choice of names is a bit strange, but is anyone else excited about the idea of compact trucks making a comeback? Of course, the industry's idea of "compact" these days isn't what it used to be, hell, the midsize trucks out there today look like full size trucks of the past. Regardless, seeing Ford put out a small pickup truck is cool. I hope it does well.

Update: Looks like the base Ford Maverick will be a FWD 4-cylinder hybrid built on the Bronco Sport unibody that will get 40 MPG city and go 500 miles on a single tank, for a starting price of $20k. There will also be a more powerful non-hybrid Ecoboost 4-cylinder version with an optional towing package that ups the towing capacity from 2k to 4k lbs for a bit more coin. AWD is said to be an option only on the Ecoboost model. A fully loaded Maverick will run up in the mid $30k range. It will compete directly with the Honda Ridgeline and Hyundai Santa Cruz.

Ford's New Maverick Pickup Will Officially Debut June 8

We'll have to wait less than a week to see the compact pickup truck fully unveiled.

www.roadandtrack.com

Judging by this video, it doesn't appear to be very "compact":

 

[TMSBOSS]

Interesting choice.

Has ford gone and ruined the name Maverick for us now also??? (Sarcasm)

If asked, I would have suggested F-1. Nostalgic and smaller than the F-150 so fitting.

So, why didn't Ford simply ask me?? Their loss.

 

[Ludachris]

Interesting choice.

Has ford gone and ruined the name Maverick for us now also??? (Sarcasm)

If asked, I would have suggested F-1. Nostalgic and smaller than the F-150 so fitting.

So, why didn't Ford simply ask me?? Their loss.

Hell, why not revive the Courier name for the US? They had been using it in Europe for a while but not here. Just another head scratcher move on their part.

 

[Ewheels]

Is this to replace the Ranger? Bigger or smaller than the Ranger?

 

[Ludachris]

Is this to replace the Ranger? Bigger or smaller than the Ranger?

It's said to look slightly smaller than the Ranger.

 

[Dave_W]

Revive the Ford Durango name, especially with the unibody construction, or does Dodge have exclusive use of that name now? Don't know about the Maverick name - does it feel the need for speed? Does it like to buzz the tower?

Seriously, not sure there's enough differentiation between this and the Ranger to really matter. Unless the unibody construction gives a completely different driving feel, then maybe you'll attract the crossover crowd instead of pickup shoppers.

 

[Ludachris]

So it will be a 4 cylinder built on the Bronco Sport unibody, will have a base hybrid version that will get 40 MPG city and go 500 miles on a single tank, for a starting price of $20k. There will also be a non-hybrid Ecoboost 4 cylinder version with an optional towing package that ups the towing capacity from 2k to 4k lbs for a bit more coin. AWD is also an option. Fully loaded it will push the price tag to the mid $30k range.

2022 Ford Maverick Pickup Starts at $20,000 And Gets 40 MPG City

Ford's new compact pickup truck comes standard with a hybrid drivetrain, can tow up to 4000 lbs with an optional towing package, and goes up to 500 miles on a single tank of gas.

www.roadandtrack.com

 

[TymeSlayer]

I like it. It's cute but not for me. IMHO people who'll want one of these orders a half samitch. Who the hell eats a half samitch?

And if I recall, the Maverick name for their 70-77 car was not quite a crowd pleaser.

 

[Ludachris]

I like it. It's cute but not for me. IMHO people who'll want one of these orders a half samitch. Who the hell eats a half samitch?

And if I recall, the Maverick name for their 70-77 car was not quite a crowd pleaser.

It will probably appeal to those considering the Honda Ridgeline and Hyundai Santa Cruz. Some basic truck capabilities that feels mostly like a car.

 

[blacksheep-1]

I talked to some folks years ago when it became apparent that my wife's Ranger was on it's last legs. One of the reasons Ford had issues killing off the original Ranger was that it was still selling so well. They gave it CPR for years to meet the federal safety standards until it could go no more. In the meantime we put the wife's Ranger on life support because she just loved a "small" truck. finally , we had no choice, she's used to the new Ranger but she still misses the small version from time to time, especially bed height.
In any case, we had heard about this truck years ago, Ford needs a small truck the old Ranger size.

 

[Ludachris]

I talked to some folks years ago when it became apparent that my wife's Ranger was on it's last legs. One of the reasons Ford had issues killing off the original Ranger was that it was still selling so well. They gave it CPR for years to meet the federal safety standards until it could go no more. In the meantime we put the wife's Ranger on life support because she just loved a "small" truck. finally , we had no choice, she's used to the new Ranger but she still misses the small version from time to time, especially bed height.
In any case, we had heard about this truck years ago, Ford needs a small truck the old Ranger size.

Something similar to a 2-door Subaru Baja would be a great size.

 

[Fat Boss]

Queue the return of the mini-truck.

 

[Ludachris]

Queue the return of the mini-truck.

With hydraulic lifted/spinning bed? Now that would be a sight to behold. If it's hybrid maybe they won't need all the extra batteries?

 

[Bill Pemberton]

The issue is also related to younger buyers , in my estimation, because many want or need a truck but with the average price of a new standard size around 60K , it is way beyond their budget. The Ranger is not inexpensive and the Maverick could meet the demand by the younger buyer to get into a truck. One has to only look at the dynamics or the growing small SUV/Crossover market and one has all the marketing ammo needed that a mini truck is likely poised for plenty of buyers.After all, the American buyer wants a truck in their driveway more than any other vehicle.

 

[blacksheep-1]

The issue is also related to younger buyers , in my estimation, because many want or need a truck but with the average price of a new standard size around 60K , it is way beyond their budget. The Ranger is not inexpensive and the Maverick could meet the demand by the younger buyer to get into a truck. One has to only look at the dynamics or the growing small SUV/Crossover market and one has all the marketing ammo needed that a mini truck is likely poised for plenty of buyers.After all, the American buyer wants a truck in their driveway more than any other vehicle.

I agree completely, my nephew is completing college, he coaches soccer in several leagues. He had a (I don't know, some foreign turdhopper) vehicle. He drove my F150. When his dad needed a car, he gave his dad the turdhopper and bought an ecoboost F150, which he loves. Kids love small trucks, but no one make them any more.
Part of the issue, and why I hate the government, is that small trucks were inexpensive because they snuck under a lot of emissions and crash tests, once they became popular, the feds dropped the other shoe requiring them to meet more stringent regulations, driving up the prices substantially. There's pretty much no way to build a small truck anymore. when I was in Jamaica (some day I'll tell you that story) they had tons of these little Toyota, Nissan 4 door diesel trucks with little 4-1/2 foot beds that work crews ran around in, they were great, but again, can't be sold in the US. A lot of people would eat those things up, especially kids .
I kind of see another US auto industry purge coming like in the mid 70s where the US manufacturers could barely keep up and were forced out of the market (thanks Clean Air Act).
Right now there are plenty of little Daihatsus, and other little turdhoppers over in Japan that meet their restrictive emissions standards, right now, they don't meet US crash standards, when they do, we can kiss that market goodbye as well

.

 

[TMSBOSS]

Africa was the same way. If you went to work in a pickup it was a 4 door Hilux likely painted white. They ran great, ran for ever with a little maintenance and were easy to fix when they did break.

 

[blacksheep-1]

and... one for us rednecks

 

[TymeSlayer]

The old Maverick truck.

 

[TMSBOSS]

That and the Hilux have the crash protection of a Radio Flyer. Likely why our elected representatives decided we were to good for them.

 

[Bill Pemberton]

Turdhoppers , love the name, and it does sound better than schittee liddle trucks, ha.