Thank goodness the Mustang is the best selling Sports Coupe in the World, as pretty hard to get rid of this car model?!
We saw FCA ( first ) discontinue many automobile models , and Chevy and Ford have continued the trend , primarily due to consumer demand. Hard to fault any of them as the buyer is the one driving this market , but I figure things will turn around when fuel prices go on the rise - as this cycle repeats itself again.
I think this would apply 10 years ago but with crossovers (both big and small) now being mostly built off car chassies and better technology the fuel mileage gap is a lot tighter and most people are willing to give up that 10% difference in MPG for the extra utility they get. When Ford first stated they were ending car production I was like everyone else and very surprised and had a hard time comprehending the decision. Looking back on it now the margins are just not there and with people going to crossovers its money better spent in the long run for the company.